Fashion Media and Industries



For a long time, the fashion industry has been operating with youth culture at its core. In an obsessively image conscious society, much of media culture in Asia has yet to be directed towards inclusivity and address issues society insists on pleading ignorance to, one of which is the image of silver markets in aging populations of fashion cities around Asia. In the near future, many fashion cities in Asia will have the older demographic at the center of its large market. This project hence aims to produce commercially viable images in promotion of the desirability of this silver market through visual language.