Design Communication

ACM Sao Ching Cha


What initially started out as an illustration project eventually spread out to become a whole festival identity package. The original brief was for us to come up with an illustration emphasizing on promoting the various cultures that are around South East Asia. My country of Choice was Thailand and the Festival of The Giant Swing. The festival celebrates the Arrival of the God Shiva and His Swing made of Naga, the festival is held yearly to allow the everyone to pray for a good wealth and health as well as a good harvest and good weather for the farmers