D&AD Airbnb "Where have you been?"
Everyone wants to be part of a greater experience. In this campaign, we ask travellers,
“Where have you been?” Inviting people to ponder about their travel life and places
of interest through a moment of self-reflection.
So we created an idea to connect travellers into one big worldly community
in a fun and engaging way, the “Where have you been?” interactive app based on real profiles and their travel life. The more you achieve and experiences you unlock, your profile levels up. But it’s also about discovering different types of travellers out there just like you and creating new adventures.