Arts & Cultural Management


Deputy Director / Music Business Division, NCsoft, South Korea


2009 - Developed and operated the digital music service comprising online website, mobile application, and in-game plug-in.

Co-founder / DoNice Creative Group, South Korea

2006 - Founded and managed a marketing and PR agency that specialised in arts and cultural events.

Project Manager / Communication Intelligence Business Division, SK Telecom, South Korea

2003 - Developed and managed the mobile music service based on artificial intelligence.

Manager / International Marketing Department, EMI Music Korea, South Korea

1996 - Managed PR and A&R (Artists and Repertoires).

Dissertation Title

Factors Influencing Marketing Practices of Non-profit Arts Organisations in Singapore.

Dissertation Abstract

The aim of this research is to contribute to a better understanding of how marketing managers in non-profit arts organisations in Singapore behave in the planning, implementing and evaluating processes of marketing practices and how they perceive their roles as arts marketers. Through a study of marketing practices and managers from non-profit organisations in the performing arts, the dissertation examines the factors influencing the marketing practices of non-profit arts organisations in order to develop a deeper understanding of current practices and issues in this aspect of non-profit arts management in SIngapore.